The Main Selling Point of Globalization and E-Commerce Research Paper

The Main Selling Point of Globalization and E-Commerce - Research Paper caseAmong all the developments today in globalization, it is the explosion of retail channels that are fueling the most excitement. The idea of being able to sell to the whole world is the main selling point of globalization and e-commerce til now retailers are now realizing the constraints of these expanded channels. With the deluge of buyers and the stress on the companys selling infrastructure, in that respect is a need to evaluate and redevelop retail management policies. Fashion retailing whether online or non and whether selling globally or not are among the industries that need to asses its position and strategies. Since the industry usually entails unquestionable perusal of the product, sellers need to communicate on a personal take with its buyers. Since the selling strategy targets this level of appeal, companies need to realize that they need to understand better who they are selling to cultural ly and psychologically check competitive (Johansson, 2001). According to Perner (2004), A learned, shared, compelling, interrelated set of orientations for members of society. Culture influences goals, beliefs, attitudes and values and ultimately get behaviour. In the development of the essential strategies for competing effectively in todays globalized retail markets, it can be concluded that several factors are essential to success. Among them are extensive and relevant market research, responsive and spiritualist marketing strategies, focus and creativity to execute plans and strategies, attentiveness changes in society and the social and political environment, flexibility to cope with the critical situation effectively and efficiently.