Unit 3 Discussion Board

Sony Walkman : Product Life Cycle ManagementSony Walkman is the first innovation in man-portable , mobile music , and has set the stage for future tense generations of music players . During the harvest-feast s groundwork , Sony had to go past many another(prenominal) hurdle race in to put the Sony Walkman into the marketplace . Sony s advantage lies in its sound intersection point stave management , wherein how the crossway is produce and launched takes shapeThinking in terms of intersection aliveness cycles is one of the Sony s main(prenominal) strategies . In the traditional view , a yield goes through fin stages 1 ) product victimization , 2 ) market introduction , 3 ) growth , 4 ) maturity and 5 ) constancy or decline . How the confederation manages the product s life cycle will dep blockade on which stage i t s in . end-to-end the stages , the product s market position , target hearing , and use attributes can differOne very significant grammatical constituent in the success of a product is the product approach pattern , the social character of which changes during a product s life cycle . In the end of Sony Walkman , the product design serves as the main identifier During product information , product design is crucial in creating a marketable product - creating a direct where there was before , or creating an advantage over similar products . Product design is more(prenominal) severely stressed in the later stages for the Sony Walkman , as the need for preeminence and segmentation increases . Towards the product s maturity , intangible features ar effrontery more emphasisThe evolution of competition is an also all master(prenominal)(p) factor .

The effects of inter-brand rivalry and the emergence of rising or improve product forms has pushed Sony s management to focus on the aspects of product design - appearance , efficiency , reparability , etc . - which are also important in differentiating a mature product from inevitable competitors . Sony has reign the portable music market in more than ii decades because of the company s effective combination of product novelty , higher straddle , and diversityTechnological innovation is also one of the important factors that influence Sony Walkman s product life cycle . The market for portable music players is ever-changing , and this has resulted in in the buff products continuously being launched and developed . For Sony Walkman , new patterns are introduced into the market usua lly every six months (or thin Introduction of new technology also necessitates that the Sony Walkman undergoes major pretense changes every couple of years . This move is necessary for the product to prolong its life cycle...If you want to get a notwithstanding essay, order it on our website: OrderCustomPaper.com

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