Abu Dhabi Polymers Company Limited Essay Example | Topics and Well Written Essays - 750 words

Abu Dhabi Polymers Company Limited - Essay faceBorouge currently has headquarters located in both the United Arab Emirates and Singapore. groundwide, Borouge has a workforce of 1,600 people, who represent over 40 nationalities and serve customers in more than 50 countries throughout the Middle East, the Asia-Pacific region, the Indian sub-continent, and Africa (Company Facts, 2010, p. 5). The companys vision is simply shaping the future with plastics, while its mission statement is value creation through innovation (Company Facts, 2010, p. 2). Borouge has divided business responsibilities into three departments Executive team Borouges Marketing Company, Executive Team Borouges Production Company, and Support Functions. The of import Executive Officer for Borouges Marketing Company is Wim Roels, who is ground in Singapore and was only recently handed the subroutine in July of 2011. On the other hand, the Chief Executive Officer for Borouges Production Company is Abdulaziz Alh ajri, a UAE national who was appointed in the role back in 2007 (Executive Biography, 2008). Borouge has developed four give away strategies to help drive the company forward respect, go through, create, and focus. assess is all about caring for the environment and all the people that live in it. The value of exceed promises to go the extra mile and leading by example. The third value, create, demands continuous improvement through further openness and allowing unexampled ideas to flourish. Lastly, focus helps build partnerships with customers by anticipating their requirements and operating the business with strong ethical principles. kind Responsibility As of today, over a billion people cant drink uninfected water, and more than twice that number do not have suitable sanitation facilities. Because of this fact, the United Nations tempered a Millennium Development Goal to cut in half the number of people who do not have access to clean drinking water before the year 2015 ( Company Facts, 2010, p. 4). The strategy of this throw was to better manage and preserve the water resources that are already available. In response to this, Borouge created the Water for the World initiative in 2007. This global programme aims to use local expertise in conjunction with Borouge professionals to help provide suitable solutions for accessing safe water and sanitation facilities. Borouge plans to make a difference through implementing its new technological skills with the home countrys leadership. Products Borouge has developed a wide variety of distinctive products that admit water, gas, and industrial pipe systems, medical devices, and automotive components (Bourouge, 2011). In order to give itself a competitive return over its rivals, Borouge utilizes Borstar technology to produce high-value plastic products at its red-brick petrochemical complex, which is situated in Ruwais, Abu Dhabi. This Borstar technology is the key to Borouges success because it enables t he construction of high-performance products that are crucial in todays modern living (Borouge, 2011). The four key products that are marketed to consumers are energy and communication cables, pipe systems, automotive components, and modernistic packaging (Company Facts, 2010, p. 3). For the first line of products, Borouge supplies insulation, semi-conductive, and jacketing to the wire and cable industries. In terms of communication cables, Borouge has the solutions for low, medium, and high potential energy transmission and distribution cables, data and communication cables, and building and automotive wires (Borealis AG, 2011). The next set of products that Borouge supplies are pipe systems. These systems are used in water and gas