The Impact of Multinational Companies on Small Companies in terms of Globalization on Turkish Economy

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A dodging that is effective in acquiring raw customers may not be the most effective in retaining current customer s. selling tools such as coupons and promot! ions are minimally effective. Recent endorse suggests that profits may be intensify when strategies focus on retaining current customers. Even small augments in retention range can dramatically increase profits. They also found that increase in retention rates better explain the increase in profits, than market share, scale, cost position, or any other competitive advantage variables. Increased customer retention has both authoritative effects. (1) A gradual increase in the... If you want to contribute a full essay, order it on our website: OrderCustomPaper.com

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